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Top Four Enterprise Changes Driven By Social Media
A significant amount of discussion around social media focuses on the mechanics of making it work inside your organization: facebook pages, twitter accounts, YouTube channels, and even legal, risk and...
View ArticleTen Social Media Metrics you Need to Know
As I’m sure you well know, it’s not enough to simply implement a social advertising campaign. You need some means of tracking it, some way of figuring out whether or not it’s working. You need metrics....
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5 Best Tools to Measure Social Media ROI
Ever feel like your social media activities are futile? They might be if you’re not utilizing metrics and analytics to measure your performance across social media networks. Measuring your social media...
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How to Measure your Instagram Success: 5 Tips
Photos are a great tool for optimizing your social media presence. While there are several photo-based social media networks that parade their unique features in the digital space, there is one that...
View ArticleCutting Through Social Analytics Clutter with Cassandra Clark
Go inside #SMSSummit Chicago with correspondent Elly Deutch, Manager of Social Media/Web at Garrett Popcorn Shops® who interviewed fellow #SMSSummit Chicago speaker Cassandra Clark, Social Media...
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3 Ways Businesses Can Use Social Media to Boost On-Site Content Engagement
As social media becomes more relevant in the business world, it creates an enormous opportunity for businesses to capitalize on content marketing strategy. While on-site content strategies have...
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